Which of the following is not a factor that affects reference group influence?
A) Consumer information and experience with the product.
B) Credibility, attractiveness and power of the reference group.
C) Conspicuousness of the product.
D) Quality of the product.

Question

Quizplus · Accepted Answer

The quality of the product does not directly affect reference group influence. However, it can indirectly affect it if the reference group's opinion on the product is based on its quality. Factors that directly affect reference group influence include consumer information and experience with the product, credibility, attractiveness, and power of the reference group, and conspicuousness of the product.

Which of the Following Is Not a Factor That Affects