An example of a child's _____ group is the immediate family, which is likely to play an important role in moulding the child's general consumer values and behaviour.
A) symbolic
B) reference
C) normative reference
D) membership

Question

Quizplus · Accepted Answer

A normative reference group is a group that a person identifies with and uses as a basis for evaluating their attitudes, values, and behaviors. The immediate family is a normative reference group for a child as the child learns values and behaviors from them. Symbolic reference groups are groups that a person aspires to join, while membership reference groups are groups that a person actually belongs to. While both may influence a child's consumer behavior, normative reference groups have a greater impact.

An Example of a Child's _____ Group Is the Immediate