Consumers who adopt the products and services used by the rich and famous can be described as being part of which type of reference group?
A) Contactual reference group.
B) Disclaimant reference group.
C) Aspirational reference group.
D) Adoptive reference group.

Question

Quizplus · Accepted Answer

Aspirational reference group is a group of people that an individual aspires to be like or to be accepted by. Consumers who adopt the products and services used by the rich and famous are likely to aspire to be like them, hence they belong to the aspirational reference group.

Consumers Who Adopt the Products and Services Used by the Rich