An individual who has first-hand experience with a product or service, or can easily obtain full information about it, is ____ likely to be influenced by the advice or example of others.
A) less
B) not
C) more
D) very
Correct Answer:
Verified
Q29: _ reference groups are characterised by direct
Q30: General or broadly defined values or behaviour
Q31: _ groups consist of those individuals or
Q32: A _ may be defined as two
Q33: A firm that is perceived as being
Q35: If an individual is primarily concerned with
Q36: Which of the following groups may affect
Q37: Editorial endorsements as opposed to commercial sources
Q38: A reference group is characterised by all
Q39: In order for reference groups to be
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