A reference group is characterised by all the following except that it:
A) serves as a frame of reference for individuals and their purchase decisions.
B) places restrictions on group size and membership.
C) does not require that consumers identify with a tangible group.
D) helps individuals in forming their attitudes, values and behaviours.

Question

Quizplus · Accepted Answer

The statement "places restrictions on group size and membership" is incorrect. Reference groups can vary in size and membership, and consumers can belong to multiple reference groups at the same time. The other statements are all true of reference groups.

A Reference Group Is Characterised by All the Following Except