Opinion leaders are highly credible sources because:
A) they are usually highly educated.
B) they dispense information that is positive.
C) they are perceived as objective concerning the advice they dispense.
D) all of the above.

Question

Quizplus · Accepted Answer

Opinion leaders are highly credible sources because they are perceived as objective concerning the advice they dispense. While education and positivity may factor into their credibility, it is ultimately their perceived objectivity that makes them trustworthy and reputable in the eyes of others.

Opinion Leaders Are Highly Credible Sources Because