______ is when the advertiser tells the audience about the positive and negative points about their product.
A) A two-sided message
B) Framing
C) Advertising resonance
D) Comparative advertising

Question

Quizplus · Accepted Answer

A two-sided message is when the advertiser presents both positive and negative points about their product. This is done to build credibility with the audience by acknowledging potential flaws or weaknesses, while also showcasing the strengths of the product.

______ Is When the Advertiser Tells the Audience About the Positive