When communication includes product benefits and counterarguments it is said to be:
A) directed.
B) two-sided.
C) comparative.
D) unbiased.

Question

Quizplus · Accepted Answer

Two-sided communication involves presenting both product benefits and counterarguments. This approach is often used in persuasive communication to increase credibility and address potential objections. The other choices are not necessarily applicable in this context.

When Communication Includes Product Benefits and Counterarguments It Is Said