An analysis of the promotional efforts of the members of a particular industry could be achieved via:
A) value measurement instruments.
B) projective tests.
C) content analysis.
D) consumer fieldwork.

Question

Quizplus · Accepted Answer

Content analysis involves analyzing and quantifying the promotional efforts of an industry by examining materials such as advertisements, press releases, and social media posts. It is a widely used research method in communication studies and is especially useful in understanding the messaging and strategies used by an industry in its communication with consumers.

An Analysis of the Promotional Efforts of the Members of a Particular