If the Federal Government was interested in evaluating the advertising claims of competitors in a specific industry, they would most likely use:
A) value measurement instruments.
B) projective tests.
C) consumer fieldwork.
D) content analysis.

Question

Quizplus · Accepted Answer

Content analysis involves systematically analyzing and evaluating advertising claims, which would be the best method for the Federal Government to use in evaluating the advertising claims of competitors in a specific industry. Value measurement instruments and projective tests are more commonly used in market research for understanding consumer behavior and perceptions, and consumer fieldwork involves observing and interacting with consumers directly in their natural environments, which would not necessarily provide insight into evaluating advertising claims.

If the Federal Government Was Interested in Evaluating the Advertising