Snapple failed to make momentum in the Japanese iced tea market as they were either unwilling or too slow to alter its ingredients to conform to local Japanese tastes. Which of the following could have prevented this failure?

Question

Quizplus · Accepted Answer

All of the options listed are strategies that could help a company adapt its products to fit the preferences and tastes of a local market. Acculturation involves adapting to a different culture, thorough cross-cultural analysis involves understanding the differences and similarities between cultures, and localisation involves adjusting the product to meet local tastes and preferences.

Snapple Failed to Make Momentum in the Japanese Iced Tea