When a person decides to purchase a Korean car rather than a Japanese car because that person does not like Japanese people, it is an example of the country of origin effect.

Question

Quizplus · Accepted Answer

This scenario describes a form of bias or prejudice based on nationality, not the country of origin effect. The country of origin effect refers to consumers' perceptions of products based on the country they come from, often influencing quality or performance expectations, not personal biases against people from a particular country.

When a Person Decides to Purchase a Korean Car Rather