Which of the following statements is false?
A) Colour is a critical variable in international marketing, because the same colour often has different meanings in different cultures.
B) Red is considered a propitious colour in China.
C) The colour white means warmth in most of the Asian countries.
D) Yellow represents warmth in the United States, but connotes infidelity in France.
Correct Answer:
Verified
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Q52: For most countries of the westernised world
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Q55: Cross-culture consumer analysis is simply what Australian
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Q58: Some consumers may refrain from purchasing products
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