Identify and describe (through the use of examples) five of the basic issues in planning cross-cultural consumer research.
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1.Differences in language and meaning words or concepts
2.Differences in market segmentation opportunities
3.Differences in consumption patterns
4.Differences in the perceived benefits of products and services
5.Differences in the criteria for evaluating products and services
6.Differences in economic and social conditions and family structure
7.Differences in marketing research and conditions
8.Differences in the way advertising is recalled

Question

Identify and describe (through the use of examples) five of the basic issues in planning cross-cultural consumer research.
-
1.Differences in language and meaning words or concepts
2.Differences in market segmentation opportunities 
3.Differences in consumption patterns
4.Differences in the perceived benefits of products and services
5.Differences in the criteria for evaluating products and services
6.Differences in economic and social conditions and family structure
7.Differences in marketing research and conditions 
8.Differences in the way advertising is recalled

Quizplus · Accepted Answer

The Answer of Identify and describe (through the use of examples) five of the basic issues in planning cross-cultural consumer research.
-
1.Differences in language and meaning words or concepts
2.Differences in market segmentation opportunities 
3.Differences in consumption patterns
4.Differences in the perceived benefits of products and services
5.Differences in the criteria for evaluating products and services
6.Differences in economic and social conditions and family structure
7.Differences in marketing research and conditions 
8.Differences in the way advertising is recalled

Identify and Describe (Through the Use of Examples) Five of the Basic