When considering marketing inputs in the model of consumer decision making, marketers must pay the most attention to the message's:
A) intended impact.
B) perceived impact.
C) desired impact.
D) planned impact.

Question

Quizplus · Accepted Answer

Marketers must pay the most attention to the message's perceived impact, as this is how the consumer interprets and understands the message. The intended impact and planned impact may not always align with the consumer's perception, so it's crucial to focus on how the message is perceived by the target audience. The desired impact is also important, but it is more of a goal for the marketer rather than a reflection of the consumer's decision-making process.

When Considering Marketing Inputs in the Model of Consumer Decision