The carrying of deep feelings or associations about a particular product would be consistent with the consumer-related model of decision making known as the:
A) active model.
B) cognitive model.
C) passive model.
D) emotional model.

Question

Quizplus · Accepted Answer

The carrying of deep feelings or associations about a particular product suggests an emotional response, which is consistent with the emotional model of decision making. The emotional model emphasizes the role of affect and emotions in decision making, rather than strictly rational considerations.

The Carrying of Deep Feelings or Associations About a Particular