If influences in the model of consumer decision making are non-commercial in nature, then you know you are dealing with inputs that are:
A) psychographic.
B) lifestyle.
C) demographic.
D) sociocultural.

Question

Quizplus · Accepted Answer

Sociocultural influences refer to the non-commercial factors that affect consumer decision making, such as cultural values, social norms, family, and reference groups. Psychographic, lifestyle, and demographic factors are all commercial in nature and are generally used by companies to target their marketing efforts. Therefore, the best choice is D, sociocultural.

If Influences in the Model of Consumer Decision Making Are