With respect to consumer decision making, in the _____ the consumer is perceived as being an information processor and thinking problem solver who is actively searching for products and services that fulfil his needs and enrich his daily life.
A) economic model
B) passive model
C) cognitive model
D) emotional model

Question

Quizplus · Accepted Answer

The cognitive model assumes that the consumer is an active problem solver who has needs and wants that need to be fulfilled. This model suggests that consumers engage in a rational decision-making process, where they search for information, evaluate alternatives, and make a decision based on logical reasoning.

With Respect to Consumer Decision Making, in the _____ the Consumer