Consumers often develop shortcut decision rules called heuristics to facilitate the decision making process and to cope with:
A) too little information.
B) too much information.
C) contradictory information.
D) negative information.

Question

Quizplus · Accepted Answer

Heuristics are developed by consumers to simplify the decision-making process, particularly when faced with an overwhelming amount of information. Therefore, heuristics are used to cope with too much information.

Consumers Often Develop Shortcut Decision Rules Called Heuristics to Facilitate