In general, consumers in a _____ mood recall more information about a product than those in a _____ mood.
A) positive; negative
B) negative; positive
C) neutral; positive
D) negative; neutral

Question

Quizplus · Accepted Answer

Research has shown that consumers in a positive mood are more likely to engage with and remember information about a product. On the other hand, negative moods can lead to cognitive processing biases that result in less attention being paid to product information.

In General, Consumers in a _____ Mood Recall More Information