With respect to consumer decision making, in the _____ the consumer is perceived as being impulsive and irrational and ready to yield to the arms and aims of marketers.
A) economic model
B) passive model
C) cognitive model
D) emotional model

Question

Quizplus · Accepted Answer

The passive model assumes that the consumer is passive and easily influenced by marketing tactics, implying impulsiveness and irrationality. The economic model, in contrast, assumes that consumers are rational and make decisions based on their own best interests. The cognitive model assumes that consumers are actively processing information and making decisions based on rational and logical thinking. The emotional model assumes that consumers make decisions based on emotional responses to products or brands.

With Respect to Consumer Decision Making, in the _____ the Consumer