'Feeling-oriented' advertising would have the greatest effect on the:
A) passive consumer.
B) cognitive consumer.
C) economic consumer.
D) emotional consumer.

Question

Quizplus · Accepted Answer

Feeling-oriented advertising focuses on appealing to emotions and creating a connection with the consumer on a more personal level. Emotional consumers, who make purchasing decisions based on their feelings and personal experiences, are more likely to respond positively to this type of advertising.

'Feeling-Oriented' Advertising Would Have the Greatest Effect on The