In the cognitive model of decision making, consumers often develop shortcut decision rules called _____ to facilitate the decision-making process.
A) disjunctions
B) evoked sets
C) lexicographic rules
D) heuristics

Question

Quizplus · Accepted Answer

The cognitive model of decision making suggests that consumers use heuristics to simplify the decision-making process, as they are quick and easy mental shortcuts that help individuals make decisions with limited information or cognitive effort. These heuristics can take many forms, such as relying on prior experiences with a product or brand (availability heuristic) or choosing the option that requires the least cognitive effort (satisficing heuristic). Therefore, choice D, heuristics, is the best answer to complete the sentence.

In the Cognitive Model of Decision Making, Consumers Often Develop