When consumers place less emphasis on pre-purchase search, they are most likely following the _____ of the consumer decision-making process.
A) economic model
B) passive model
C) cognitive model
D) emotional model

Question

Quizplus · Accepted Answer

The emotional model suggests that consumers rely more on feelings and emotions rather than extensive pre-purchase research and rational evaluation.

When Consumers Place Less Emphasis on Pre-Purchase Search, They Are