The _____ of consumer decision making depicts the consumer as basically submissive to the self-serving interests of marketers.
A) economic model
B) passive model
C) cognitive model
D) emotional model

Question

Quizplus · Accepted Answer

The passive model depicts consumers as passive and submissive to the marketing strategies of marketers. This model assumes that consumers make purchases without much thought or consideration and are easily influenced by advertising and other marketing tactics.

The _____ of Consumer Decision Making Depicts the Consumer as Basically