_____ are important to decision making. They can be defined as a 'feeling state' or state of mind.
A) Emotions
B) Senses
C) Moods
D) Goals
Correct Answer:
Verified
Q25: Mark recognises that he cannot gain all
Q26: With respect to consumer decision making, in
Q27: The principal limitation with the _ of
Q28: In general, consumers in a _ mood
Q29: When consumers place less emphasis on pre-purchase
Q31: 'Feeling-oriented' advertising would have the greatest effect
Q32: In the cognitive model of decision making,
Q33: Consumers often develop shortcut decision rules called
Q34: The _ of consumer decision making depicts
Q35: External influences that serve as sources of
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