When problem recognition is triggered for a consumer because a product fails to perform satisfactorily, this is known as the consumer's:
A) desired state.
B) actual state.
C) performance state.
D) expectation state.

Question

Quizplus · Accepted Answer

The actual state is the consumer's current situation or state, which includes any problems or issues they may be experiencing with their products. Therefore, when a product fails to perform satisfactorily, it triggers problem recognition based on the consumer's actual state.

When Problem Recognition Is Triggered for a Consumer Because a Product