Which of the following is not part of the process stage of the model of consumer decision making?
A) Need recognition.
B) Evaluation of alternatives.
C) Trial.
D) Pre-purchase search.

Question

Quizplus · Accepted Answer

The process stage of the model of consumer decision making includes need recognition, pre-purchase search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Trial is not considered a separate stage, although it may occur as a part of the purchase decision stage.

Which of the Following Is Not Part of the Process