A company had carefully designed its promotional message to convince its target market that it produced the best athletic shoe. Tom had seen the firm's ads and thought the product was useless. The firm should be most interested in their message's:
A) intended impact.
B) desired impact.
C) perceived impact.
D) planned impact.

Question

Quizplus · Accepted Answer

The perceived impact is what matters the most in this scenario. It refers to how the target market perceives the message, regardless of the intended or planned impact. In this case, the company's promotional message failed to convince Tom, which means that their perceived impact is not aligned with their desired impact. Therefore, the company should focus on understanding why their message didn't resonate with Tom and adjust their approach accordingly.

A Company Had Carefully Designed Its Promotional Message to Convince