A consumer making a routine purchase is most likely to place the strongest reliance on:
A) internal information.
B) primary information.
C) external information.
D) secondary information.

Question

Quizplus · Accepted Answer

When making routine purchases, consumers tend to rely on their own previous experiences and knowledge about the product or service (internal information). They may not feel the need to seek out new information or consult external sources, as they are familiar with the product and trust their own judgment. Primary information refers to information that comes directly from the source (e.g. the manufacturer), while secondary information refers to information that has been collected by someone else (e.g. reviews). These types of information may be more relevant for non-routine purchases or situations where the consumer is less familiar with the product.

A Consumer Making a Routine Purchase Is Most Likely to Place