Which of the following statements about sociocultural inputs is false?
A) The sociocultural environment exerts a major influence on the consumer.
B) Sociocultural inputs consist of a wide range of non-commercial influences.
C) The comment of a celebrity endorser in an advertisement of a product is an example of a sociocultural input.
D) Sociocultural inputs do not necessarily support the purchase or consumption of a specific product.

Question

Quizplus · Accepted Answer

Sociocultural inputs refer to influences stemming from the society and culture in which a consumer lives, such as norms, values, and practices, rather than commercial messages or endorsements from celebrities in advertisements.

Which of the Following Statements About Sociocultural Inputs Is False