Which of following is correct order of events of the process component of the model of consumer decision making?
A) Pre-purchase search - need recognition - evaluation of alternatives.
B) Sociocultural environmental influence - pre-purchase search - evaluation of alternatives.
C) Pre-purchase search - sociocultural environmental influence - evaluation of alternatives.
D) Need recognition - pre-purchase search - evaluation of alternatives.

Question

Quizplus · Accepted Answer

The correct order of events in the process component of the model of consumer decision making is need recognition, pre-purchase search, and evaluation of alternatives. Option D follows this order and is therefore the correct choice. Option A is incorrect because it reverses the order of need recognition and pre-purchase search. Option B places sociocultural environmental influence before pre-purchase search, which is not the correct order. Option C places sociocultural environmental influence between pre-purchase search and evaluation of alternatives, which is also not the correct order.

Which of Following Is Correct Order of Events of the Process