Of the non-compensatory decision rules, the _____ is when the consumer establishes a separate, minimally acceptable level as a cut-off point for each attribute. If the brand or model falls below the cut-off point on any one attribute, the brand or model is eliminated from further consideration.
A) conjunctive decision rule
B) disjunctive decision rule
C) lexicographic decision rule
D) heuristic

Question

Quizplus · Accepted Answer

The conjunctive decision rule involves setting minimum acceptable cutoff levels for each attribute. If a product fails to meet the minimum level for any one attribute, it is eliminated from consideration. This rule allows consumers to narrow down choices by eliminating options that do not meet all of their basic requirements.

Of the Non-Compensatory Decision Rules, the _____ Is When the Consumer