Ken had been wanting to try the new no-fat potato chips. When he saw them in the store, he bought the smallest bag he could find. Ken's purchase could be termed a(n):
A) innovative product purchase.
B) consideration purchase.
C) evaluation purchase.
D) trial purchase.

Question

Quizplus · Accepted Answer

Ken's purchase is a trial purchase, as he bought the smallest bag to test out the new product. He is not yet committed to making a regular purchase of this product, and is simply trying it out.

Ken Had Been Wanting to Try the New No-Fat Potato