As consumers use a product, they evaluate its performance in light of their own expectations. Which of the following is not a possible outcome of these evaluations?
A) Performance matches expectations.
B) Performance exceeds expectations.
C) Performance is below expectations.
D) Performance outcome is unknown, so trial must be repeated.

Question

Quizplus · Accepted Answer

While it is possible that consumers may need to repeat a trial of a product if the outcome is unknown, this is not an outcome of their evaluations of the product's performance. The other options (performance matching, exceeding or falling below expectations) are all potential outcomes of consumer evaluations.

As Consumers Use a Product, They Evaluate Its Performance in Light