The degree to which a consumer feels a new product is consistent with their present needs, values and practices, is a measure of its _____, which is a contributing factor in accepting or rejecting it faster.
A) relative advantage
B) compatibility
C) observability
D) complexity

Question

Quizplus · Accepted Answer

Compatibility refers to the degree to which a new product fits the consumer's current needs, values, and practices. This is a key factor in the speed of accepting or rejecting a new product. Relative advantage refers to how much better a new product is compared to existing ones, observability refers to how visible the benefits of a new product are, and complexity refers to how difficult a new product is to understand and use.

The Degree to Which a Consumer Feels a New Product