The degree to which a new product is capable of being tried on a limited basis defines its:
A) trialability.
B) observability.
C) relative advantage.
D) complexity.

Question

Quizplus · Accepted Answer

Trialability refers to the ease with which a new product can be tried on a limited basis. The other options - observability, relative advantage, and complexity - do not directly relate to the trialability of a new product.

The Degree to Which a New Product Is Capable of Being