Apple Macintosh computers established themselves in the market primarily because they were easier to use than other computers. Their success can be attributed to the issue of:
A) compatibility.
B) observability.
C) relative advantage.
D) complexity.
Correct Answer:
Verified
Q19: Which of the following is not one
Q20: The elements of diffusion include:
A) an innovation.
B)
Q21: The Gillette MACH3 razor was adopted quickly
Q22: The acceptance of convenience food such as
Q23: Salespeople and informal opinion leaders are considered
Q25: Market-orientated definitions are used to study:
A) the
Q26: The degree to which a consumer feels
Q27: Consumers who do not purchase an innovation
Q28: A _ definition of a product considers
Q29: The degree to which a new product
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