The carpet salesperson poured soft drink on a carpet sample to show how the specially treated carpet would resist stains. This demonstration was done so the consumer would better understand the product's features and is an example of the product's:
A) relative advantage.
B) compatibility.
C) trialability.
D) observability.

Question

Quizplus · Accepted Answer

The demonstration of pouring soft drink on a carpet sample to show how the specially treated carpet would resist stains is an example of observability, as the consumer is able to directly observe and understand the product's features.

The Carpet Salesperson Poured Soft Drink on a Carpet Sample