The degree to which consumers perceive a new product as superior to existing substitutes determines its:
A) compatibility.
B) complexity.
C) trialability.
D) relative advantage.

Question

Quizplus · Accepted Answer

Relative advantage refers to the degree to which a new product is perceived as superior to existing substitutes. It is a key determinant of the adoption or acceptance of a new product by consumers. Compatibility refers to the extent to which a new product is consistent with consumers' existing values, needs, and experiences, while complexity refers to the level of difficulty involved in understanding and using a new product. Trialability refers to the ease with which consumers can experiment with a new product before committing to its purchase.

The Degree to Which Consumers Perceive a New Product as Superior