Jim believed an innovative new putter helped him consistently hit the golf ball straighter. Compared to other putters, Jim feels this product has:
A) trialability.
B) complexity.
C) relative advantage.
D) observability.

Question

Quizplus · Accepted Answer

The concept of relative advantage refers to the perception by the consumer that the innovation is better than the product it replaces. Since Jim believes that the putter helps him consistently hit the golf ball straighter, he believes it has a relative advantage compared to other putters. Therefore, choice C is the best answer.

Jim Believed an Innovative New Putter Helped Him Consistently Hit