Those who are first to purchase a new product are called:
A) initialisers.
B) market mavens.
C) consumer innovators.
D) consumer leaders.

Question

Quizplus · Accepted Answer

Consumer innovators are individuals who are the first to adopt a new product or service. They are known for their willingness to take risks and their desire to be ahead of the curve when it comes to new trends and technologies. This group represents a small portion of the market but is critical for the success of new products as they serve as advocates and influencers for the early majority of adopters. Choices A, B, and D are not accurate terms for this particular group of consumers.

Those Who Are First to Purchase a New Product Are