Five adopter categories are cited as important to marketers. Innovators are the first _____ per cent of people who are venturesome and eager to try new things.
A) 0.5
B) 2.5
C) 13.5
D) 34

Question

Quizplus · Accepted Answer

According to the diffusion of innovations theory, innovators are the first 2.5% of the population who are willing to try new products without any external influence.

Five Adopter Categories Are Cited as Important to Marketers