Which adopter category contains the largest number of opinion leaders?
A) Innovators.
B) Early adopters.
C) Early majority.
D) None of the above.

Question

Quizplus · Accepted Answer

Innovators are the category of consumers who are the first to adopt a new product or idea. They are the ones who actively seek out new products and are willing to take risks with their purchase decisions. As such, they are often seen as opinion leaders, meaning they have a large influence on the opinions and behaviors of others. Therefore, Innovators contain the largest number of opinion leaders.

Which Adopter Category Contains the Largest Number of Opinion Leaders