Consumer innovators are:
A) not likely to seek information concerning their specific interests from a variety of informal and mass-media sources.
B) a relatively small group of consumers who are the earliest purchasers of a new product.
C) a relatively small group of consumers who are the last purchasers of a new product.
D) only likely to purchase existing products.

Question

Quizplus · Accepted Answer

Consumer innovators are a relatively small group of consumers who are the earliest purchasers of a new product. They are willing to take risks and try out new products before they become mainstream.

Consumer Innovators Are