The late majority of consumers in the adoption process comprise _____ per cent of the population.
A) 2.5
B) 13.5
C) 34
D) 16

Question

Quizplus · Accepted Answer

The late majority of consumers in the adoption process comprise 34 per cent of the population, according to the diffusion of innovation theory by Everett Rogers. Option A (2.5) and option D (16) represent different adoption stages and are not associated with the late majority. Option B (13.5) is also incorrect as it does not represent the percentage of the late majority.

The Late Majority of Consumers in the Adoption Process Comprise