Personal and interpersonal sources are more important in the _____ stage of the adoption process.
A) awareness
B) trial
C) adoption
D) evaluation

Question

Quizplus · Accepted Answer

In the adoption stage, individuals have already made the decision to adopt the innovation, so personal and interpersonal factors, such as the individual's own attitudes and beliefs and the influence of friends and family, play a more important role than in earlier stages such as awareness or trial.

Personal and Interpersonal Sources Are More Important in the _____