In the diffusion of an innovation, the first group a marketer should be concerned with would be the:
A) initialisers.
B) market mavens.
C) opinion leaders.
D) consumer innovators.
Correct Answer:
Verified
Q41: The shortest adoption process would be the
Q42: Impersonal and mass-media sources are more important
Q43: Those who are first to purchase a
Q44: Consumers draw conclusions about an innovation based
Q45: The stages in the adoption process end:
A)
Q47: Of the five adopter categories, which category
Q48: Five adopter categories are cited as important
Q49: Which of the following is not one
Q50: Neil was among the first 2.5 per
Q51: Which adopter category contains the largest number
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