In order to reduce the impact of consumer activism, businesses can employ the following strategies except:
A) improving product quality, expanding services, lowering prices, modifying advertising claims and eliminating the causes of consumer dissatisfaction.
B) being proactive by initiating an active consumer education program.
C) increasing the number of free giveaways in their promotions.
D) cooperating with government agencies, non-profit organisations and consumer groups.

Question

Quizplus · Accepted Answer

Increasing the number of free giveaways in promotions may not address the root cause of consumer dissatisfaction, and it may not be a sustainable long-term solution. The other strategies listed in options A, B, and D are effective in reducing the impact of consumer activism by addressing consumer concerns, improving communication, and building trust with stakeholders.

In Order to Reduce the Impact of Consumer Activism, Businesses