When policymakers believe that intervention in the process or outcome of marketing exchanges will benefit society as a whole, they will generally develop:
A) legislation.
B) public policy.
C) a prime ministerial address.
D) social marketing.

Question

Quizplus · Accepted Answer

Public policy is developed by policymakers when they believe intervention in the process or outcome of marketing exchanges will benefit society as a whole. It encompasses laws, regulations, decisions, and actions intended to address public issues.

When Policymakers Believe That Intervention in the Process or Outcome